Save the Brand
A brand commercial with blockbuster scale: a chase, a plane, an explosion. The kind of film that used to need a studio budget, made by a small team.
About the film
Save the Brand (first called The Guided Extraction) is a 60-second action comedy, a bit like Fast & Furious meets The Office. Jack and Chloe stand for the brand. They survive a skydive, a snowmobile chase, a motorcycle jump, a rooftop heist and a yacht finale, while a calm creative director, The Visionary, guides them from her production suite and sends in moose, freight trains and Toronto raccoons like budget lines.
We made it like any film. The script went through many passes, and the ending alone was rewritten four times. Every character got a full reference sheet before the first frame. Every location was designed with its own light. Every shot was blocked with screen positions and eyelines, and the cut follows real editing rules. The look is anamorphic, handheld for the action, with a steel blue and warm cream grade and film grain.
Generative tools were our camera, our stage and our stunt team. But nothing here was made by typing a wish. It was written, designed, directed, edited, graded and sound designed by filmmakers, through hundreds of choices, and most of them were about what to cut.
Read the full story on LinkedIn: Cinematic Is No Longer a Budget Tier ↗
Characters
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